BlueWiFi is a 'best in market' guest WiFi platform

BlueWiFi is a guest WiFi platform that is legally compliant, has content filtering, social login, deep analytics and marketing tools built in, all designed to deliver a better customer experience whist providing tools to generate a return on investment.

Our fully scaleable solution has options for small, single site businesses right up to large multi-site organisations with high volumes of WiFi users.

VenueWifi BlueWifi

BlueWiFi works with leading WiFi equipment and an existing internet connection. Our fully scaleable solution has options for small, single site businesses right up to large multi-site organisations with high volumes of WiFi users. All of our packages are feature rich and are designed to generating a return on investment from providing free guest WiFi.

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Product features and benefits

Our license pricing options are based on a per access point model.
For more information about our pricing models please contact our Sales team.

Key business benefits

Customer experience

The BlueWiFi solution provides not only a robust and easy to manage wireless network, but also a branded login process that uses social media or a short form that is simple for a customer to use.

Businesses can drive offers, incentives, and details of their loyalty programs to their customers in real time either via the login screens or via emails or SMS, helping to boost revenue as well as customer loyalty.

Ease of implementation

BlueWiFi is cloud-based and can therefore be deployed onto the wireless network and across multiple locations with just a few configuration changes or by flashing the device with our custom firmware.

The Blue Portal has been built with the user in mind and requires very little training to fully understand all of the features and reports.

Revenue and growth

The data collected can be used to segment customers into highly targeted groups based on demographics, loyalty and their physical location and movement around the venue, store, or hotel. This information can be used to drive offers and promotions in real time to customers, encouraging spend across all of the organisation’s services.

Having new methods to gather contact details, or being able to gain new social Likes and Follows, greatly increases the business’ ability to market back to their customers.

The login pages can be monetized by featuring sponsored advertisements and promotions from third parties.

Operational excellence

Segmenting staff devices from those belonging to guests means that the location of staff can be pinpointed in real time. This allows for more dynamic resource allocation, ensuring key areas are staffed accordingly during busy periods.

Additional services

Floor plans are uploaded to the Blue Portal.
Geofences can be created easily and set to trigger e‑shots and SMS messages in real‑time.

2. Location based services

Geo-fencing draws invisible lines around specific sales areas or locations to identify behaviour patterns within that area. This is facilitated by setting up WiFi grids where activity is monitored, allowing instant confirmation of who is using the network and where.

BlueWiFi can then gauge how long consumers will remain in these areas and what purchases they are considering. This valuable information assists venues to develop marketing engagement strategies that can then be implemented in real time, including email and messages sent to a consumer’s phone, highlighting offers in the store.

* For location-based analytics, please speak to a member of our Sales team.

1. Content filtering

By purchasing this option, the venue owner gets all the Guest WiFi features with the addition of our family friendly content filtering system. BlueWiFi is a proud member of the Internet Watch Foundation (IWF).

* To enable content filtering additional licenses must be purchased.
Logo: Internet Watch Foundation Logo: Family safe